5 Reasons Your Business Needs to Hire a Server Maintenance Company
If you are a small to medium sized company with a website, you might be thinking that hiring a full-time server maintenance company is too much of an expense. After all, what could possibly go wrong?
You might be thinking that you really don’t have much skin in the game as far as potential business losses are concerned. You might be even thinking that your website presence is fairly straightforward, simple and shallow. Well, unless you are perfectly prepared to see all your hard work in branding your company go up in flames, then you should dispense with finding a server maintenance company.
It really is that simple because if you’re doing any kind of marketing, you’re investing time, effort, energy and money in building up a solid online brand. That is an asset. That is built-up capital that you have accumulated for an extended period of time. It really would be a shame to see all of that go up in smoke and, unfortunately, that is precisely what’s happening if people can’t even access your website.
If you’re still unclear, here are 5 key reasons why your business needs to hire a server maintenance company.
If you conduct a lot of business on your website or there’s actually a lot of money changing hands on your website, you cannot afford your website to go dark for even one minute. In fact, even one minute is too long. Imagine how many hundreds of thousands of dollars of potential business you can be losing out on.
Sadly, you are often the last to know because you don’t know when your website goes down. All those headaches go away when you hire a company that is dedicated to monitoring your website’s visibility and internal operations on a 24/7 basis.
Even if you run a small startup, don’t let the size of your company fool you into a false sense of security. Why? You may be running sophisticated software. Maybe you’re running an app, maybe you’re offering app-based functionalities to your client base. This sophisticated software, although it uses a small footprint, can make or break your business.
If this software causes all sorts of problems with other software loaded on your server, this can produce visibility issues. Similarly, if the software causes all sorts of conflicts or is badly coded, people can’t use your app. Your app won’t do what it’s supposed to do. By retaining a professional monitoring company, you would quickly know if your app is up to the job 24 hours in a day.
It takes a manpower infrastructure to ensure that you are always notified if anything is going wrong with your website. Now, if you are a one-person operation, this can be a problem. Your business might otherwise be successful, but you would be left completely in the dark as far as any service outages or service disruptions go because you don’t have a dedicated staff member monitoring your online property’s performance on a 24-hour basis. We will provide that dedicated staff for you, and our rates are very affordable.
If you’re a fast growing company, you probably don’t have time nor motivation to mess around with the small stuff. Believe me, ensuring that your website is up is really small stuff. In the big scheme of things, you would be better off focusing on perfecting the product or service that you’re offering to your market. Leave the small stuff to us. This way, you can maximize your efforts at building a solid brand.
Believe it or not, even if your website is down for only one minute in a day, this outage reflects badly on the brand equity of your company. If this persists for a long enough time, people might have all sorts of negative associations with your business.
You might otherwise offer a solid value proposition as far as your products and services go, but most people wouldn’t want to touch you with a ten-foot pole because you have developed a reputation for being unreliable. Don’t let things reach this point. Hire a professional server maintenance company so you don’t have to worry about this headache.